Why are my Oxford guided tours free?

Free tours are great, so long as you choose the right one. The one you are looking for is free.. I know that may sound obvious but some “free tours” go as far as to insist that attendees should pay a fee on a per person basis…..well the issue with that, is it is no longer a free tour, it just becomes an uncomfortable ‘should I pay or should I go now tour’.


A Wander Oxford free walking tour always has been and will always will be free. I deliver a tour that is open to everyone, it lasts for over two hours and it is completely free. Photo of Lisa Maree Tour Guide


So how do I make a living? I deliver my tours warmly, enthusiastically and to a professional, researched standard. I make people laugh, I tell them things they didn’t expect to learn. I engage with people. I care about what they want to know. Why are they in Oxford? What are they looking to see? I even limit the number of people who can come on a tour to 25 to ensure they get my personal attention.


Am I doing it for love? – yes, absolutely…. I love Oxford, I love meeting people and most of all I love it when people enjoy my company and my Oxford tours.


If I get a tip because I have delivered an excellent service, then great. If I don’t then great I hope you have a wonderful time in Oxford and that you enjoyed my tour. Think of it this way, will a guided tour of Oxford be better because you have paid a guide a fee to be with them? Well there is the real question! I will leave you to come up with your own answer to that one.


Whatever Oxford guided tour you choose, whether its paid or free, I urge you – check their TripAdvisor Reviews first! – There are some real sharks out there and unfortunately Oxford has them too! Good news though – these tours will either have terrible reviews or simply will not be listed on the review sites. Call me old fashioned, but I am very proud of my reviews – I want you all to read them.


Finally, if a free tour guide suggests that you should give them anything more than a smile or an entirely voluntary tip, then report them to the Advertising Standards Authority – there are actually rules laid down about this aimed specifically at Free Tours.